Pay Per Click/ PPC Long Beach Specialists working with local and small businesses in Long Beach to promote their businesses and acquire customers. Long Beach Sales & Marketing build and manage high performance PPC campaigns.
What is Paid Search?
Paid Search marketing or PPC allows businesses to place paid advertising within the sponsored listings section of a search engine, like Google or Bing. Advertisers either pay each time their ad is clicked (pay per click) or when their ad is displayed depending on the type of ad place. For start-up companies paid advertising may initially be the only way to appear on the top page of the search engine results page.
Paid Search Campaigns – Long Beach
Paid search campaigns are complex combinations of keywords and associated bids that are managed to maximize impressions (every time an ad appears) clicks (every time a user clicks on an ad) and ultimately conversions. (every time a buyer buys as a result of a paid search ad). Campaigns can be highly targeted based on the keywords selected and click rates can be driven by the content of the ad or the position of the ad on the search engine results page. Paid search campaigns are highly dynamic and constantly changing based on user search preferences and competitor activity but can many online companies are fully dependent upon paid search for their customers.
Long Beach Sales and Marketing – Paid Search
Paid search is dynamic and requires constant attention. Achieving optimal results and a positive ROI requires work. Long Beach Sales and Marketing have been engaged with paid search campaigns since 2008. We can build PPC Long Beach campaigns, advise on campaigns or run the entire program. Let us help you grow!