What is a Sales Plan?: A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals — a sales plan describes exactly how you’ll make those happen. Sales plans often include information …
Category Archives: Uncategorized
Organic Search/ SEO
Search Engine Optimization Long Beach/ Long Beach SEO In the 1989 film “Field of Dreams” Kevin Costner was given the advice “If you build it, they will come”. Unfortunately in the world of digital marketing just building a website will not automatically bring you customers. Constructing a website with content that has something to say …
Social Media Marketing
Social Media Marketing Long Beach
CRM
What is Customer Relationship Management (CRM)? CRM is a type of system designed to help businesses increase sales and profitability and build customer relationships by managing interactions with customers and potential customers. CRM systems ensure retention of valuable customer data and improved coordination of activities to produce better strategies and outcomes. CRM and Sales Activities …
Paid Search/ PPC
Pay Per Click/ PPC Long Beach Specialists working with local and small businesses in Long Beach to promote their businesses and acquire customers. Long Beach Sales & Marketing build and manage high performance PPC campaigns. What is Paid Search? Paid Search marketing or PPC allows businesses to place paid advertising within the sponsored listings section …
Fractional Sales Management – Long Beach
The hiring of temporary staff to support business functions on an as needed basis is a practice that goes back decades. More recently savvy small business owners are retaining executive level talent to support and build their business on a similar basis. It is not unusual for Human Resource expertise or Finance expertise to be …
Value Proposition / Sales Story
Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor and the value that a customer can expect to derive from your product or service. A well-crafted value proposition could be the difference between winning a sale and losing …
Sales Process Mapping
What is a Sales Process? A sales process is a set of repeatable steps to guide a prospect or customer through a buyer’s journey from identification through to close. These steps are represented by sales and/or marketing processes or systems for achieving the necessary outcomes to move the prospect to the next stage. Sales Process …